From Workwear to Streetwear: The Carhartt WIP Evolution

Embracing the Past, Crafting the Future

Carhartt Work In Progress (WIP), established by Edwin Faeh in 1994, stands as a testament to the transformative power of brand evolution. What began as an endeavor to bring the rugged essence of American workwear to European shores under the "All American Concept" in 1989, blossomed into a distinct brand that redefined urban streetwear. Carhartt WIP isn't just about clothes; it's about the stories they tell, the heritage they embody, and the future they're shaping.

Milestones Along the Journey

1989: The inception of Carhartt's journey into Europe, laying the foundation for what would become Carhartt WIP.

1994: The establishment of Carhartt WIP, marking a new era in the brand's history.

1996: The brand expands its horizons with the license to manufacture Carhartt products globally.

1997: Carhartt WIP opens its first store in London, a physical manifestation of its evolving identity.

1999: Evan Hecox's artistic flair infuses the brand with a unique visual narrative.

2000: The introduction of Carhartt WIP's women's collection, broadening its appeal and inclusivity.

The Carhartt WIP F/W23 Streetwear Collection: A Symphony of Heritage and Modernity

Carhartt WIP Neve Jacket

This collection is a narrative woven from the threads of tradition and contemporary fashion. It features hickory-stripe pieces and robust denim, bringing to life the uniforms of American railroad workers with a modern twist. The Nash Jacket and Pant stand out, showcasing a blend of utility and style. The Heart motif, a nod to Carhartt WIP's rich graphic heritage, adds a touch of sentimental artistry.

Global Presence, Cultural Resonance

From its first store in London to over 80 locations worldwide, Carhartt WIP's journey is a story of expansion and influence. It's a brand that resonates beyond fashion, embracing subcultures, art, music, and skateboarding. Carhartt WIP is not just a label; it's a cultural emblem that signifies a blend of authenticity, resilience, and style.

A Tapestry of Timeless Elegance and Forward-Thinking Design

Carhartt WIP's narrative is one of continuous evolution, a brand that pays homage to its workwear roots while embracing the nuances of modern streetwear.

The Fall/Winter 2023 collection invites us to delve into a world where the past and present converge seamlessly. Explore this unique collection, where every piece tells a story, every thread weaves history, and every design speaks to the future.

[Discover the Carhartt WIP Fall/Winter 2023 Collection]